{"id":45682,"date":"2025-11-17T11:32:56","date_gmt":"2025-11-17T16:32:56","guid":{"rendered":"https:\/\/smallfarms.cornell.edu\/?post_type=guide&#038;p=45682"},"modified":"2026-05-18T15:55:02","modified_gmt":"2026-05-18T19:55:02","slug":"introduction-to-marketing","status":"publish","type":"resources","link":"https:\/\/smallfarmsupport.com\/es\/recursos\/guide-to-farming\/introduction-to-marketing\/","title":{"rendered":"Introduction to Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There are numerous resources to help you learn how to grow or market-specific products. These are a few that have been verified for content. Reading and research are great, but if you want to start a farm, the best way is to learn from farmers who are already doing it!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sign up to receive the monthly Small Farms Update, which contains links to several event calendars, as well as resources useful to farmers:<strong>Cornell Small Farms Program Update Sign- Up<\/strong><br><a href=\"https:\/\/smallfarms.cornell.edu\/contact\/e-news-sign-up\/\" target=\"_blank\" rel=\"noopener\">https:\/\/smallfarms.cornell.edu\/contact\/e-news-sign-up\/<\/a><\/p>\n\n\n\n<h2 id=\"websites\" class=\"wp-block-heading\">Websites<\/h2>\n\n\n\n<table id=\"tablepress-27\" class=\"tablepress tablepress-id-27\">\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-1\">\n\t<td class=\"column-1\">Cornell Small Farms Program<\/td><td class=\"column-2\">Contains a wealth of information about production, marketing, and business management<\/td><td class=\"column-3\"><a href=\"https:\/\/smallfarms.cornell.edu\" target=\"_blank\" rel=\"noopener\">www.smallfarms.cornell.edu<\/a><br \/>\n<br \/>\n607-255-9227<\/td>\n<\/tr>\n<tr class=\"row-2\">\n\t<td class=\"column-1\">ATTRA (Appropriate Technology Transfer to Rural Areas)<\/td><td class=\"column-2\">One of the best clearinghouses of information on sustainable agriculture in the country. ATTRA is committed to providing high value information and technical assistance to farmers, ranchers, Extension educators, and others involved in sustainable agriculture in the United States. <\/td><td class=\"column-3\"><a href=\"http:\/\/www.attra.org\" target=\"_blank\" rel=\"noopener\">www.attra.org<\/a><br \/>\n<br \/>\nToll-free helpline: 800-346-9140 (English) 7 a.m. to 7 p.m. Central Time<br \/>\n<br \/>\n800-411-3222 (Espa\u00f1ol) 8 a.m. to 5 p.m. Pacific Time<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">eXtension<\/td><td class=\"column-2\">An interactive learning environment that has information on agriculture production and business management issues. The information posted here represents the best information based upon researchers and educators across the country. New content is added regularly.<\/td><td class=\"column-3\"><a href=\"http:\/\/www.extension.org\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.extension.org\/<\/a><\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Rodale Institute\u2019s New Farm website<\/td><td class=\"column-2\">Covers everything of interest to organic farmers<\/td><td class=\"column-3\"><a href=\"http:\/\/organicfarmersassociation.org\/new-farm\/\" target=\"_blank\" rel=\"noopener\">http:\/\/organicfarmersassociation.org\/new-farm\/<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-27 from cache -->\n\n\n<h2 id=\"books\" class=\"wp-block-heading\">Books<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses<\/em><br><br>Available online in PDF format form: <a href=\"http:\/\/www.sare.org\/Learning-Center\/Books\/Building-a-Sustainable-Business\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sare.org\/Learning-Center\/Books\/Building-a-Sustainable-Business<\/a><\/li>\n\n\n\n<li><em>Starting an Ag Business? A Pre-Planning Guide<\/em> by Steve Richards<br><br>Available online in PDF format form: <a href=\"https:\/\/www.agmrc.org\/media\/cms\/AgBizPrePlanningGuide_91D3019CA30CE.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/www.agmrc.org\/media\/cms\/AgBizPrePlanningGuide_91D3019CA30CE.pdf<\/a><\/li>\n\n\n\n<li><em>Farms with a Future: Creating and Growing a Sustainable Farm Business<\/em> by Rebecca Thistlethwaite<br><br>Lays out key lessons on starting and operating a successful farm business, based on the author&#8217;s experience and travels around the country interviewing farmers. Available from Chelsea Green Publishers.<\/li>\n\n\n\n<li><em>The Organic Farmer&#8217;s Business Handbook<\/em> by Richard Wiswall<br><br>Contains excellent advice and a clear process for managing your farm for profit, also comes with a CD with template forms. Available from Chelsea Green Publishers<\/li>\n<\/ul>\n\n\n\n<h2 id=\"journals-and-magazines\" class=\"wp-block-heading\">Journals and Magazines<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Small Farm Quarterly<br><br>All articles available in PDF format online at: <a href=\"https:\/\/smallfarms.cornell.edu\/quarterly\/\" target=\"_blank\" rel=\"noopener\">https:\/\/smallfarms.cornell.edu\/quarterly\/<\/a><\/li>\n\n\n\n<li>Acres USA &#8211; Voice for Eco-Agriculture<br><br><a href=\"https:\/\/www.acresusa.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.acresusa.com\/<\/a><\/li>\n\n\n\n<li>Growing for Market<br><br><a href=\"http:\/\/growingformarket.com\" target=\"_blank\" rel=\"noopener\">www.growingformarket.com<\/a><\/li>\n<\/ul>\n\n\n\n<h2 id=\"conferences-and-events\" class=\"wp-block-heading\">Conferences and Events<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NOFA-NY &#8211; the Northeast Organic Farming Association&#8217;s (NOFA) of NY Annual Conference is in January each year<br><br>Check <a href=\"http:\/\/www.nofany.org\" target=\"_blank\" rel=\"noopener\">www.nofany.org <\/a>for details in the fall<\/li>\n\n\n\n<li>PASA &#8211; the Pennsylvania Association of Sustainable Agriculture (PASA) holds its annual conference in February in State College, PA<br><br>Check <a href=\"http:\/\/www.pasafarming.org\" target=\"_blank\" rel=\"noopener\">www.pasafarming.org<\/a> for details<\/li>\n\n\n\n<li>Other NOFA conferences &#8211; Most Northeastern US states have a NOFA organization, and most of them also host an annual conference, though there is one Summer Conference in MA. Search for an \u00aborganic farming association\u00bb in your state, or check out the links to the right.<\/li>\n\n\n\n<li>NOFA-VT: <a href=\"https:\/\/nofavt.org\/conference\" target=\"_blank\" rel=\"noopener\">https:\/\/nofavt.org\/conference<\/a><\/li>\n\n\n\n<li>NOFA-MA: <a href=\"https:\/\/www.nofamass.org\/events\/wc\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nofamass.org\/events\/wc<\/a> <a href=\"https:\/\/www.nofamass.org\/tags\/summer-conference\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nofamass.org\/tags\/summer-conference<\/a><\/li>\n\n\n\n<li>NOFA-NJ: <a href=\"https:\/\/nofanj.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/nofanj.org\/<\/a><\/li>\n\n\n\n<li>NOFA-NH: <a href=\"https:\/\/www.nofanh.org\/winterconference\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nofanh.org\/winterconference<\/a><\/li>\n\n\n\n<li>NOFA-RI: <a href=\"https:\/\/nofari.org\/events\/winter-conference\/\" target=\"_blank\" rel=\"noopener\">https:\/\/nofari.org\/events\/winter-conference\/<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>There are numerous resources to help you learn how to grow or market-specific products. These are a few that have been verified for content. 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