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Do Your Products Meet Your Customer Values?
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Many times when we introduce our products to the marketplace, we don’t always think about how our potential customers will view the product. We may know how special our new product is, but how do we get that information to our customers? An example might be trying to sell freezer beef in the local “Penny-Pincher”…
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A Quick Primer on Marketing Your Livestock for Meat
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“I believe in leadership from ourselves and respect from others. I believe in my own ability to work efficiently and think clearly, with such knowledge and skill as I can secure, and in the ability of progressive agriculturists to serve our own and the public interest in producing and marketing the product of our toil”.…
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2014 Small Farm Summit
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About the 2014 NY Small Farms Summit On March 24th, the Cornell Small Farms Program hosted the 4th NY Small Farms Summit. The full day program, Beyond Direct Marketing: Exploring New Ways to Sell, featured small farmers’ perspectives on the pros and cons of selling wholesale. Morning presentations included vegetable farmer Darren Maum of Salvere Farm,…
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Cross Marketing
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Enhance your business while promoting others’. Farmers Markets and Community Supported Agriculture are spreading like wild fire across the country. With so many small farms competing for the same direct marketing dollar, many farmers find themselves looking for something to distinguish them, to stand apart from the competition. Steven Carlson, from Fully Rooted in Rhode…
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Home Grown Cow: An Easy Way to Get Into Online Sales for Meat, Poultry, and Cheese Producers
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“Where did you get these steaks? They’re fantastic!” is the usual reaction from friends from out-of-town to eating beef at my dinner table in South Central Wisconsin. Some of these dinner guests have even asked me to mail meat to their homes in places as far away as Miami and Atlanta because they loved it…
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Using Online Surveys and Polls to Connect with Your Clients
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Surveys help you gauge what your customers think of your business, and give you the chance to learn more about what they want from you. Online polls can help you gather feedback quickly and easily from your customers. While not appropriate for every business or situation (sometimes paper surveys can get a better response rate),…
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Tips for Marketing Local Meat
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Local foods are enjoying strong demand, however, until recently the buy local movement has been largely concentrated on fresh seasonal produce. Many livestock farmers are now aware that the “buy local” movement is strong and that there is demand for their products in local markets. However, tapping into those markets may be intimidating to farmers…
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PR 101: How to Use PR to Help You, Your Farm, and Your Business
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Have you ever seen a really great story in the paper or on TV? Do those stories remind you of something you might have done? Well, then the next story should be about you. And I’d like to give you a few pointers on how to get your story out there for the world (or…
marketing
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