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  • Study Finds Food Safety Practices Benefit Small Farmers

    Krishna Ramanujan

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    A new Cornell study finds that when small-scale farmers are trained in food safety protocols and develop a farm food safety plan, their access to new markets leads to gains in revenue.  The costs of implementing food safety practices to prevent foodborne illnesses have been viewed as a threat to the financial well-being of fruit…

  • New York State Sanitizer and Cornell’s U-Pick Guide Boost Farm Success

    Blaine Friedlander

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    Even in the coronavirus era, New York’s pick-your-own farms are flourishing.  “After months of enduring lockdowns, especially in New York, the pick-your-own berry farms around the state are booming this year,” said Marvin Pritts, professor of horticulture in the School of Integrative Plant Science in the College of Agriculture and Life Sciences. “Most of the…

  • Cornell AgriTech Center Helps Business Adapt to COVID-19

    Carrie Wheeler-Carmenatty

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    While many businesses in the New York state food industry have been physically closed since mid-March due to the COVID-19 pandemic, the demand for their products has not stopped. Cornell AgriTech’s Center of Excellence for Food and Agriculture (COE) has been helping food and ag businesses adapt to the COVID-19 economy with new marketing strategies and by…

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  • Updated Guide Provides Regulatory Information for Marketing for Livestock and Poultry Products

    Anna Birn

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    We are excited to announce that our “Guide to Direct Marketing Livestock and Poultry” has undergone an extensive update. The guide, first published in 2010, provides useful information on how to legally sell meat and poultry in New York State. This resource provides guidance on everything from meat certifications to butchering cuts and everything in…

  • Using Online Marketing to Build Resilience

    Kacey Deamer

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    Offering guidance on how to sell online to help build your farm’s resilience through this pandemic. Many of you have already geared up to be doing sales differently this year. Whether you are running your farmers market booth with new physical distancing practices, or have joined with other farmers to sell your products via direct…

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  • How to Build Market Resilience

    Kacey Deamer

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    Update 3/31/20: The New York State Department of Agriculture and Markets released Interim Guidance for the Operation of Farmers’ Markets. News, resources and opportunities to help you access markets and reach customers to ensure local food security. New York State issued a statement that farms growing food, farmers’ markets and farm stands (CSAs included) are essential businesses,…

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  • Register Now for Baskets to Pallets Marketing Intensive

    Violet Stone

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    Are you in search of new markets? Are you considering wholesale channels such as food hubs, grocery stores, schools, restaurants, and cooperatives? Treat yourself to a holistic training that offers strategies and skill-building for successfully entering wholesale markets with special consideration toward participants’ overall comfort and well-being. Join the Cornell Small Farms Program’s Baskets to…

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  • Selling Real Farm Products in a Virtual Marketplace

    Erica Frenay

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    There are myriad options to explore, from a personal online store to a collective online farmers’ market. Four years ago, I was using a common mix of marketing channels for my small diversified farm: a farmers’ market and restaurant accounts, along with direct sales of whole and half animals. I knew I was missing an…

  • 2019 Baskets to Pallets Farmer Training, Rochester, NY

    Violet Stone

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    Baskets to Pallets Two Day Training Tug Hill Vineyards, Lowville, NY January 29 & January 30, 10:00am – 4:00pm The ‘Baskets to Pallets’ course is designed for farmers of all enterprises and will cover building relationships with buyers, customer management and record keeping, pricing, grading and packaging, uniformity and consistency, and food safety, among many other topics! …

  • Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast

    Matt LeRoux

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    For small-scale farms, the need for marketing skills has increased as the local food marketplace has become crowded with more competition. Perhaps 15 years ago the supply of local meat was smaller than the demand, allowing farms to simply “show up and sell out” in their markets. However, here in the Northeast we have seen…

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